The film portrays of a bygone era before digitalisation in which the printed newspaper was the most widespread medium of information (often the only one).
A newspaper’s headquarter was a factory were the product was made with a complex level of craftsmanship that today we find astonishing. Despite this, these factories produced daily information on time, and as a result, usability and look were not a concern.
In Portugal, in the 1960 ́s, when designers were ask to reshape these newspapers, they had to do it under pressure of this process. They carried the responsibility of providing a reading experience that would set them apart from everything before.
Their rules became the norm of the experience of reading the news we today take for granted.